SAVE THE CROWN, KEEP THE PRIDE.

When this assignment was given, I thought that a crying tiger may be a good idea, with the slogan "teardrop of the king". But on the second thought, it wasn't a good and meaningful idea. Then I came up with the ideal with the skeleton. Actually, my thought was about a short advertising video with movement not just a poster, but I was about to make a poster, so I decided to took out a scene on that video to make this poster. I'll do that video later, with flash I guess, cause I can't go outside and shoot anything I want for that video. And now is my work. what do you think?



Actually, this is not what I gave Liping as my official poster, I fixed it a little bit. In this one, the phrase "the only thing left" is just a little more higher than in the real one. This makes the poster looks not so tight, so narrow. Indeed, when I was working with this poster, I was working on a quite bigger background, like an A3, so it had more space. Then I crop it into an A4, I had to adjust the words to fit in an A4, so everything looks tight. And the WWF logo distributes to make the poster look even more narrow. You see, a little bit but makes difference.

One more interesting thing was when I had this poster printed, the one who printed for me say "You're making a book cover or something?" I suddenly realized that it looks really like a book cover, hohoho. Don't you recognize that? that left haft is the back, and the right haft is the front of the book. I think it's also really nice when it's a real book cover.