Logo design

Logo design is one of the most interesting design of all. A logo stands for the whole company, it represents the company (group, organization...) and the spirit of that company. A catchy and impressive logo may do better in attracting people and getting more people know more about the company than a good marketing plan. There are extremely successful logos that we recognize at once and their brands are also globally famous such as NIKE, APPLE, LOUIS VUITTON... All those logos are quite simple but powerful and impressive.

Following is two logo designs that I found interesting and I want to share with you those logos as well as my thought about why they are meaningful and impressive. There are many kinds of logo, initial logo (letters), shape logo, graphic logo...And the two logo below is initial logos and they are quite simple.

Here's the first one
This is a logo of a website about sharing service, specifically mail, and we can send and store mails with big storage capacity up to 1Gb.

As we look at the box symbol, with the down-directed arrow, we can partly recognize what the web is about. The box is used when something big and heavy is store, but here, the box is empty, presents light condition. This is the idea of the designer with the meaning that however big or heavy the mails are, they can be stored easily.

About the letters, "Drop" is black, creates heavy feelings, along with down-directed tail "p". "Send" is orange, cleverly changed from dark to light orange at the end of "d", subtly creates a light feeling. Moreover, the up-directed "d" tail means there is no weight at all. The logo is simply impressive.

The second logo is also a website's name.

Look at the name we can recognize that the web provides searching service. Let's look at deep inside. This one is completely initial logo, it doesn't contain any shape. "Path" and "finder" are creatively combined to make a Path in the center. About the color, "path" has a darker color and a thicker type font than "finder", it might presents contrast but they stay together to make the color more catchy. Besides, the darker "path" and the lighter "find" stay together makes us feel like whenever we're lost, we need to find (dark), it's always there beside us to help us (light). And the dot above the "i" has yellow color, the color of leading, of sign, add more motion on that. Really good design.